11/22/2023 0 Comments Resell tickets eventbriteIt’s perfectly normal for a promoter to scrutinize ticket counts & compare the Gross to their break-even number. She wants the room to “look good” for the artist because they are really sensitive about playing to an empty room. The tour manager is advancing the show & asks if there are any plans to paper the event.They ask if Groupon is a good idea to help move tickets. Your team is nervous after seeing weeks of slow daily counts.Your event is still 2 months out & the tour marketing person on the phone is asking you to spend some money on radio right now to “give ticket sales a jumpstart”. You had a great on-sale, but ticket sales have flatlined.If you have been in the live event business for a significant amount of time you have likely found yourself in one of the following familiar situations:
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